Брендинг

After Effects of Brand Repositioning

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Раздел: Брендинг
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Язык: Русский
This book looks at the brand repositioning. How it can be implemented and why we need to reposition the brand? Literature suggests that customer form an image through a fusion of all signals released ...

Consumer preferences in Shampoo brand Selection

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Язык: Русский
The word Shampoo being derived from “Champoo” an imperative of Indian word champna- meaning massage holds special relation to the Indian soil. Though its formal history is presumed to be of 17th Centu ...

Generation of Artist''s Brand Image in Fine Art Licensing Business

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Раздел: Брендинг
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Язык: Русский
This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associati ...

Brand Famous: How to get everyone talking about your business

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Язык: Русский
This is a brand book like no other, and I heartily recommend it. Enjoy Dylan Jones, Editor??“In??“Chief, GQ   Make your business a house??“hold name Don t let your business fade into the bac ...